June’s Performance Tip: Tips for Writing Reader-Friendly Reports

June Performance Tip

Business people are time-pressed, content-driven, and decision-focused. To write effectively, remember that they want simple and direct communications. Here are three tips for giving readers what they want and need:

Brevity. Many memo writers get hung up on “style”. Unfortunately flowing sentences tend to be long and diffuse. You don’t need choppy sentences, just hardworking ones that deliver content concisely.

Don’t use complex phrases.  Style & elegance doesn’t get measured – delivering intelligent content does. Let the message stand out above style & diction.

Avoid the use of jargon. Jargon can be useful among colleagues or experts, but never use jargon or acronyms if it doesn’t add value to the average reader.’

Adapted from Harvard Guide to Better Business Writing” .

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